How I shipped a Farcaster mint that did $480k in 36h
The challenge
A decentralized protocol was planning an NFT mint on Base. Standard web2 marketing channels (Google ads, email lists) were completely irrelevant. They needed a crypto-native strategy targeting active Farcaster hubs that wouldn't get farmed by automated Sybil bot accounts.
The solution
I designed a Farcaster-first strategy. I created a custom Farcaster Frame that allowed users to verify their wallets and mint directly inside their feed. Behind the scenes, I built a wallet scraping script that analyzed wallet age, transaction intervals, and Base network interactions. I scored wallets dynamically to target true users. I also deployed a publishing agent that parsed smart contract event logs to output creative hourly mint summaries and metrics to Farcaster.
The receipts
- $480k of total volume minted inside 36 hours
- 94% of users minted directly inside Farcaster Frames without leaving the client
- Filtered out over 14,000 bot addresses, saving $85k in sybil gas distribution
- Acquired 12,000+ new verified protocol wallet addresses
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