Hi — I'm a marketing operator who fell in love with agents.

I started in 2018 at a fast-growing tech firm, doing the classic marketing grind. Cold calls, manual email sequences, copy-pasting lead spreadsheets—the whole painful thing. For years, I was one of several people manually classifying inbound leads, scheduling follow-ups, and managing the operational chaos that comes with not having systems.

Then I moved into growth marketing roles. Same problem: repetitive work eating up 60% of our time. We'd ship great campaigns and generate demand, but then drown in manual pipeline processes. We hired more people and added more alignment meetings, but still couldn't scale without bloat.

That's when I discovered Claude and self-hosted n8n workflows. I spent a month wiring up the first lead classifier agent. It parsed inbound query fields better than my entire manual team had. The customer acquisition cost (CAC) dropped 31%. Suddenly, marketing became fun again—I could focus on creative strategy instead of database admin.

Since then, I've built agents for 40+ campaigns, helped founders ship faster, and watched marketing operations transform from manual toil to elegant automation. Now I help other founders do the same.

Marketing is fundamentally about personality. Your brand, your voice, your specific point of view.

Most founders try to hide that behind generic templates and corporate "best practices." They sound like everyone else, losing their edge.

But your edge is your personality. Your vibe. The way you see the world.

AI agents don't replace that; they amplify it. They handle the boring stuff—lead classification, custom CRM routing, sync follow-ups—so you can focus on the creative, human part of marketing. The part that actually converts.

That's what I do: keep your vibe, remove the toil.