Automated Experimentation Loops

Most growth teams struggle with consistency. They plan experiments but fail to execute them because manual setup takes too much time.

We solve this by automating our experimentation loops.

The Automated Test Pipeline

  • **Auto-allocation**: Our script splits traffic between version A and version B dynamically.
  • **Behavior Logging**: PostHog tracks click and conversion events.
  • **Stat Evaluation**: A daily cron job triggers an agent to query the analytics database, calculate significance, and decide a winner.
  • **Auto-implementation**: If significance is achieved, the agent updates the page file or redirects traffic to the winner, posting a Slack report.

    • This setup allows you to run dozens of split-tests continuously without dev overhead.