Crypto-Native funnels require Crypto-Native tools

Web3 marketing is fundamentally different from traditional digital marketing. Crypto-native users don't click on Google banner ads, and they discard standard email sequences as spam. They congregate on decentralized social graphs like Farcaster, read long-form essays on Mirror, and interact via on-chain smart contracts.

To capture this audience, we build customized airdrop and token GTM funnels.

Farcaster Frames: The New Landing Page

Farcaster Frames allow you to embed functional apps—like a mint button, newsletter signup, or interactive game—directly inside a user's social feed. Users can verify their wallet and interact with your smart contract in one tap, resulting in conversion rates exceeding 90%.

Sybil-Resistant Scoring Agents

The biggest challenge in Web3 marketing is Sybil attacks: bot networks designed to farm airdrops. To filter these out, we write autonomous scraping scripts that score wallets based on:

  • **Wallet Age**: How long has the wallet been active on-chain?
  • **Transaction Velocity**: Does it behave like an automated bot or a human?
  • **Social Graph**: Is the owner verified on Farcaster? Do they have real followers?

    • By feeding these signals into an automated classifier, protocols can distribute incentives to high-value users, protecting token health and maximizing launch ROI.