Taking a B2B SaaS From "No Marketer" to First Hire in 8 Weeks
The Challenge
A pre-series B2B SaaS startup had great product-market fit but zero marketing. The founders had no marketing background and were overwhelmed by selecting tools, writing landing page copy, and tracking conversions. Hiring an expensive agency yielded zero leads.
The Solution
I embedded with the team for 8 weeks. In month 1, we built a lightweight stack (Next.js landing pages, PostHog, custom CRM webhook syncs) and shipped three target landing pages. In month 2, we launched structured paid search and organic casts, generating initial pipeline. Simultaneously, I drafted the junior marketer job description, vetted 50+ applications, interviewed the top 3, and successfully onboarded their first hire with a Loom-based training portal.
The Receipts
- Pipeline qualified leads increased by 2.4x in 60 days
- Acquisition cost per lead dropped by 44% compared to agency results
- Fully functional and doc-onboarded junior marketer running the stack in 8 weeks
- Complete tech stack control remains with the company
Ready to duplicate these results?
Book a call to analyze your conversion funnel. We'll map out exactly where agents can plug into your current pipeline.